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St Andrews 2024
25 July 2024
'Rising Up'
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Hayley May's uplifting dance track is new AIG Women's Open anthem
The official anthem for the AIG Women’s Open is Rising Up by Hayley May, The R&A announced on Thursday.
The AIG Women’s Open, one of five major championships in women's professional golf, will be held at the iconic Old Course in St Andrews from 21-25 August.
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Rising Up was crafted to give the AIG Women’s Open a distinctive and memorable sound for years to come. The anthem aims to connect with ‘Gen Z’ golf fans and inspire young people to engage with the sport. It captures the journey of top professional golfers striving to achieve their goals, highlighted by the recurring lyric, "No one can break me when I'm rising up." As music and sport become increasingly interlinked, it was important for The R&A to create a unique soundtrack that resonates with the women in golf.
'RISING UP'
PLAY NOWListen to our new anthem on Spotify.
Produced by singer-songwriter Hayley May and music strategy company WAVZE, Rising Up is an uplifting dance anthem that aligns with the identity of the AIG Women’s Open for 2024. It merges historic golf courses and world-class athletes with a contemporary musical approach.
Hayley is known for her exceptional vocals on tracks with DJ Joel Corry, as well as collaborations with Gorgon City and TCTS. She will also be performing the track and a full set on the Sessions Stage in the Festival Village on Thursday 22 August.
American Lilia Vu is the reigning AIG Women's Open champion
Zoe Ridgway, Championship Director of the AIG Women’s Open, said: “The AIG Women’s Open is a prestigious championship that brings together the world’s best golfers on renowned courses.
“To celebrate and support these elite athletes we aim to attract large crowds to witness and engage with them at the AIG Women’s Open. That’s why we’ve enhanced the overall fan experience at the Championship.
“Rising Up is a fantastic way for us to reach a broader audience and introduce new generations to golf. Hayley and WAVZE have done an outstanding job of creating something that resonates with the spirit of the Championship. It’s an exciting time for women’s golf and the AIG Women’s Open as we strive to bring fresh energy to the sport.”
Hayley said: “I’m so excited to be part of this track for the AIG Women’s Open. Creating Rising Up was such an inspiring process.
“Women's sport is on the rise and we wanted to capture that energy. I can't wait to hear everyone singing and dancing to it this summer. The whole journey of making this track was amazing and I loved every moment of it.”
'RISING UP'
PLAY NOWListen on Apple Music.
Greg Davies, co-founder and CEO of WAVZE, added: “WAVZE is a trusted music resource for some of the world's most recognizable sports rights-holders and brands and we are delighted and honoured to have produced ‘Rising Up’ for The R&A and the AIG Women’s Open. Hayley May is an extremely talented singer-songwriter and, we believe, has set exactly the right tone for this esteemed championship.”
The R&A's objective for the AIG Women’s Open is to continually inspire younger generations to embrace the sport and its talented athletes. As part of this effort, The R&A introduced a live music element at last year's Championship at Walton Heath, with Ellie Goulding performing live.
This year, the concert aspect will return, with Tom Grennan announced as the headliner for the Championship, where he will perform on Saturday 24 August.
